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Apps for when you're marketing a small business

Whether you’re a marketer for a growing business (like myself) or running the entire operation, marketing a small business is a challenge. How do you cut through the noise? How do you make sure the marketing you’re doing is resonating with your potential customers and that you’re not just chucking money away?

这些是我们每天都在明亮的问题。好消息是有很多有用的SaaS业务,可以形成营销计划的一个组成部分。这些有助于促进您的业务的各个方面,从组织品牌资产,自动化工作流程和挖掘洞察力的掘块。

这是我们8 ess的列表ential marketing tools for growing brands:

1.缓冲

缓冲

A whopping世界50%的人口are on social media and 54% use it to采购前的研究产品。底线?如果您想销售您的产品并建立您的品牌,社交媒体很重要。

Managing your brand’s social presence takes time, effort and creativity. That’s why many marketers use social media management applications, like缓冲

Using Buffer, you can run your presence across social media platforms through a single application. can collaborate on social media posts with your team, schedule posts across networks ahead of time and then analyse their effectiveness.

他们还在研究一些很酷的新功能,如评论情绪,这在您的帖子上标记了对您的帖子的正面或负面评论以及您可能需要回答的问题。

2. HotJar

HotJar

如果你在萨斯行业在明亮的美国,铅形式是你的面包和黄油。这些是我们网站上点缀的页面,允许潜在的新客户拿出免费试用或预订客户的成功团队。

如果您有兴趣如何改进您的网站页面,或者访问者实际上在您的网站时实际上是做什么,那么HotJaris the application for you. Its heatmaps plot how visitors pilot their mouse cursor around your page and it can often show really interesting behaviours.

For example, we’ve found that when visitors come to our forms, they’re often clicking on the displayed product logo to try and go back to their previous page. However, this logo isn’t hyperlinked to anything, potentially resulting in a frustrated visitor. So that’s something we’re going to fix as soon as possible.


3.冲刺

Dash

Your brand is one of the most important assets you own. You’ve undoubtedly spent a lot of care creating a brand identity, shooting beautiful photos of your products, and creating eye-catching graphics for your marketing campaign. And then you have to sift through zip files, file-sharing links, a labyrinth of folders and email attachments to find them, right?

If so, Dash is here for you. We might be biased, but we reckonDash(one of our own products), is the perfect digital asset management (DAM) tool for web retailers and small businesses. Simply upload your photos, videos and graphics and Dash’s AI will automatically tag them and make them searchable for you.

它旨在简化您的进程 - 例如,您可以给出摄影师访问,以便在拍摄准备批准后直接上传他们的图像。您可以使用团队协作地处理图像,然后使用我们的社交和电子商务集成,向客户发送给您。


“短跑

Build a new home for your brand content that grows with you.
免费尝试,无需卡。



4.谷歌分析

This will come as no surprise, but谷歌分析is an essential tool for any digital marketer. The amount of information it contains can be overwhelming – from website visit data, to audience demographics, content performance and load times, and goals and ecommerce attribution.

It’s easy to fall down the data rabbit hole, so if you’re finding yourself overwhelmed, take a step back and plan what you need to track.

如果您正在运行广告系列,您可能只想分析广告系列登陆页面的访问和转换。如果您正在启动新的内容策略,您将希望随着时间的推移跟踪有机搜索转会的增长。您也可以使用它来更好地定义目标市场和理想的客户。不想觉得你必须报到一切。


5.帆布

Canva

把你的想法扔回去。有一个时间,如果你想创建一个简单的图形来伴随你的博客帖子,你要么必须支付设计师,要么尝试自己驾驶一件昂贵的设计软件。

Thanks toCanva,那些日子不再。使用其广泛的库存图片和模板库,它允许您轻松创建和协作您的广告系列,社交媒体饲料或博客帖子的图形。这是我们使用很多亮点的工具,为我们的博客,社交帖子和新闻通讯创建图形,我们自己的vic和emma从明亮的营销团队中成为帆布专业人士 - 看看他们的top Canva tips


6. SEMRush

Semrush.

If content is king then SEO is… important? (We tried).

SEO(或者相当'搜索引擎优化')可以有点黑暗的艺术,但它基本上与您的网页排名的距离在搜索引擎结果中有多远。为什么这重要?好吧,平均前3个搜索结果get around 40% of all clicks

您可以使用像生成内部和外部反向链接的方法的组合来改进搜索排名,改进加载时间,调试相关内容以匹配所需的搜索关键字等。

To help our own efforts on this front, we useSemrush.。It’s full of insights about how we’re performing, and we’re able to keep an eye on what the competition is up to. For any small business marketer looking to grow their organic traffic and create engaging content people will actually be searching for, tools like SEMRush are a must.


7. SurveyMonkey

我们无法夸大客户反馈的重要性。在Dash团队在Bright,我们使用客户的反馈来规划和优先考虑我们产品的新功能,并改善我们的营销信息。

只要您确保不使用调查请求垃圾邮件,您可以使用工具调查猴子从产品审查到客户支持体验的所有内容获得宝贵的反馈。在营销日益增长的业务时,预算可能会紧张,但调查yemonkey在一家令人内在的模型上运行,因此您将能够在无需额外费用的情况下访问某些功能。


8. HUBSPOT.

HubSpot

And last, but certainly not least, you’ll want to look at getting an end-to-end marketing application likeHubSpot

For small business marketing, one way to improve efficiencies is to use a single platform to run a multitude of tasks. HubSpot is great for that and it'll help with your campaign project management. Using it, you’ll be able to manage your website content, run your email marketing and automation, and keep track of sales leads. It powers the marketing we do here at Bright, and we’d be pretty lost without it!


Dash是小组和不断增长的品牌的完美数字资产管理解决方案。用一个自己尝试一下free, no-strings 14-day trial

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