Frimley, Surrey, UK
德国法国塞浦路斯| | |直布罗陀| Greece | India | Japan | Kuwait and the Gulf Region | New Zealand | Pakistan | Poland | South Africa | Switzerland
The Asset Bank Hub hosts over 65,000 assets, with over 250,000 asset downloads in 2021
Makaton慈善机构的数字转型赢得了2021年的IMIS Great Fires奖
Makaton is based around signs from British Sign Language, with over 1,500 different concepts and 10,000 users accessing their platform. This has led to half a million individuals learning how to use Makaton.
In addition to children and adults with communication and learning difficulties, Makaton is also used by teachers, health professionals and public service bodies. In this case study, we’ll explore how Makaton is now increasingly being used by the general public to aid communication - all through the help of a digital transformation.
这是一种改变生命的沟通方法，你可能已经看到了一个受欢迎的电视角色的CBEEBIES，Mr Tumble Mr。
They had to come up with a new strategy fast. Digital felt like the natural way forward.
We were able to help them onboard all of their current members and tutors, set permissions and give admins the freedom they needed over the system.
资产银行played a key part in helping The Makaton Charity offer a subscription model to its members. This was achieved by integrating Asset Bank with iMIS, the Membership Management Software utilised by Makaton. This system is built for non-profits and membership associations and gives them a 360° view of their members, allowing them to control sign-ups and manage subscriptions.
The Makaton Charity offer a freemium access model, with Users able to opt for the access package that best fits with their needs. The Makaton Charity’s Tutor network also benefit from the individual user uploader. This means they can upload their own content and share with fellow tutors as well as the wider community.
What’s more, social media sharing is now super-efficient because users can convert images at download according to the requirements of the platform. Spreading the word about Makaton couldn’t be easier.
Since launching in August, they've seen a member increase of 30,000. They now have 60,000 people using their platform and are expected to reach 80,000 by the end of August 2021.
Makaton Charity’s hard work has not gone unnoticed. Their digital transformation earned them theIMIS伟大的事情奖励2021年。而且，由于在大流行的开始时失去了95％的收入，他们已经设法获得了90％的回归。
The Makaton Charity are now looking to expand their Asset Bank, aka The Hub, to their member countries including France, Canada, South Africa and Kuwait.
Since going digital, they’ve invested £70,000 in digital marketing. This is not only fantastic news for their teams, but will help them move further along in their mission to spread the word about Makaton and provide even more people with the skills they need to understand and be understood.
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