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The Makaton Charity

The Makaton Charity提供深入的Makaton培训,遍布全球学习者。他们拥有超过1,100名学员,40名志愿者和20岁员工。他们的目标是什么?为了给予学习或沟通的人们困难,他们需要理解的工具和资源并理解。yabo亚搏手机版最新版本

Makaton Charity Digital Asset management
关于

The Makaton Charity pivoted into the digital space within just five months. Discover how Asset Bank enabled them to increase members and bring the power of Makaton to a wider audience.

总公司

Frimley, Surrey, UK

Team locations

德国法国塞浦路斯| | |直布罗陀| Greece | India | Japan | Kuwait and the Gulf Region | New Zealand | Pakistan | Poland | South Africa | Switzerland

Reaching a wider audience

30,000名和上升的成员显着增加

One central hubs for members and students

The Asset Bank Hub hosts over 65,000 assets, with over 250,000 asset downloads in 2021

Recognition across the industry

Makaton慈善机构的数字转型赢得了2021年的IMIS Great Fires奖

介绍

Makaton是一种沟通方法,由标志,符号和言论组成,使人们融入沟通困难以与世界进行沟通和联系。

Makaton is based around signs from British Sign Language, with over 1,500 different concepts and 10,000 users accessing their platform. This has led to half a million individuals learning how to use Makaton.

In addition to children and adults with communication and learning difficulties, Makaton is also used by teachers, health professionals and public service bodies. In this case study, we’ll explore how Makaton is now increasingly being used by the general public to aid communication - all through the help of a digital transformation.

这是一种改变生命的沟通方法,你可能已经看到了一个受欢迎的电视角色的CBEEBIES,Mr Tumble Mr。

挑战

枢转进入数字空间

Makaton慈善大坝解决方案

Up until 2020, The Makaton Charity had been primarily focused on face-to-face learning.

进入当地社区和教育Makaton语言计划的人是团队每天所做的内容的核心部分。

然而,一旦Covid-19分发于2020年2月袭击和锁定限制突然在全球突然执行,就不再是一个选择。像大多数慈善机构一样,未来看起来不确定,除了DVD分配,Makaton慈善机构无法让他们的成员和更广泛的公众课程。这是有问题的,很快看到慈善机构损失了他们的收入的95%。

They had to come up with a new strategy fast. Digital felt like the natural way forward.

Onboarding

我们与Makaton慈善团队密切合作,为他们提供他们需要的平台。由于集线器将被打开到各种用户,因此建立用户权限并理解所需的每个用户组是很重要的。

  • 辅导器需要上传和下载权限

  • The marketing team needed a way to quickly resize images for social media

  • 学习者需要一个空间来搜索标志和符号,以及在线观看视频。

We were able to help them onboard all of their current members and tutors, set permissions and give admins the freedom they needed over the system.

“用户与我们的水坝平台上的船上并不难;一个集体反应是:”这是一个很好的解决方案“!


“船上的团队很棒。没有问题他们无法解决。我们在他们提供的支持方面给了他们11/10。“

解决方案

Enabling users to access content, wherever and whenever they need it

The Makaton Charity Asset Bank

确保成功发布的最重要的事情之一是在船上和配置对话期间获得各种用户。

资产银行played a key part in helping The Makaton Charity offer a subscription model to its members. This was achieved by integrating Asset Bank with iMIS, the Membership Management Software utilised by Makaton. This system is built for non-profits and membership associations and gives them a 360° view of their members, allowing them to control sign-ups and manage subscriptions.

资产银行团队与IFINY(伊利诺伊州伊斯电偶解决方案提供商密切合作)。他们创建了一个集成,允许成员登录IMI,并根据他们的订阅级别,单击一个链接,以便使用正确的用户权限,动态创建新用户或更改订阅级别的链接。

这意味着,除了在缩放和面对面提供内部培训之外,学习者现在可以在线和随时随地访问所有内容。
The Makaton Charity offer a freemium access model, with Users able to opt for the access package that best fits with their needs. The Makaton Charity’s Tutor network also benefit from the individual user uploader. This means they can upload their own content and share with fellow tutors as well as the wider community.

What’s more, social media sharing is now super-efficient because users can convert images at download according to the requirements of the platform. Spreading the word about Makaton couldn’t be easier.

THE RESULTS

A significant increase of 30,000 new Makaton members. They now have 60,000 and rising

Non-profit DAM

Makaton慈善机构需要五个月的时间,以资产银行推出全新的数字枢纽。

Since launching in August, they've seen a member increase of 30,000. They now have 60,000 people using their platform and are expected to reach 80,000 by the end of August 2021.

集线器主持超过65,000多个资产,今年有超过250,000个资产下载。

Makaton Charity’s hard work has not gone unnoticed. Their digital transformation earned them theIMIS伟大的事情奖励2021年。而且,由于在大流行的开始时失去了95%的收入,他们已经设法获得了90%的回归。

Next Steps

The Makaton Charity are now looking to expand their Asset Bank, aka The Hub, to their member countries including France, Canada, South Africa and Kuwait.

Since going digital, they’ve invested £70,000 in digital marketing. This is not only fantastic news for their teams, but will help them move further along in their mission to spread the word about Makaton and provide even more people with the skills they need to understand and be understood.

“资产银行直观,灵活的平台留下了深刻的印象。与数字资产管理领域的专家一起使用,以及船上团队和我们的客户经理一直令人难以置信。客户支持团队始终在双倍速度的时间内回复我们的任何疑问,我们发现他们热情和积极主动。该平台也令人难以置信的物有所值。“


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